Your expertise is dynamic and distinctive; it’s uniquely yours. My advice is to go public with it: blog it, film it, stream it, and/or post it EVERYWHERE. Be the knowledge-broker.

The fact is, real estate is a know-you, like-you, trust-you form of business -- that’s the winning combination with consumers.

What’s more – thanks to the web and social media – there’s never been a time like NOW whereby you can, to put it bluntly, “show what you know”—through videos, emails, blogs, social posts, and more.

Year-over-year, consumers conduct more research to inform their buying/hiring decisions ONLINE: search & social. That being the case, it’s mission-critical to position your agent-brand where the consumer is actively present. IMO: information is influence.