Jason Pantana

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Some is Better Than None: Operations, Sales, and Marketing

Operations, sales, and marketing — when it comes to running a business, there are a lot of moving parts to manage. But regardless of where you’re at in your business, don’t forget that what got you HERE—though it won’t necessarily get you THERE, so to speak—was nonetheless sufficient to get you this far… and that’s worth acknowledging.

Yes, innovate. Yes, evolve. Of course!—test, measure, and grow your business. But never forget that the results are in the repetition.

It’s like what Bob Dylan said (paraphrase): “Everything worth doing takes time. You have to write a hundred bad songs before you write one good one… you have to follow your own star.”

Technically speaking, things only ever get done after they get started -- so start something, execute relentlessly, and scale-up. 📈