Ask yourself: when real estate shifts or rates drop, who hears it from you first? Just your active clients, or does your entire database get the news?

Too many agents just “touch base” with their personal contacts (friends, family, past clients, et al.), maintaining only a minimal connection. Imagine the untapped potential lying dormant.

You may think your contacts aren't in the market and prefer not to be bothered. Yet, with the right information, their perspective could change. They could become buyers, sellers, investors, or even referrers.

Remember, informed choices require information—and it's your job to provide it. What’s more, if you're not nurturing your database, who is?