Navigating the changing landscape of social media means adapting how your content gets found. With platforms like TikTok pushing forward with features like search widgets, it's clear: being searchable is as crucial as being shareable.

HERE’S HOW TO STAY AHEAD:

• Integrate keywords relevant to your business and its location in your captions, transcripts, and bio.

• Focus on crafting content that speaks directly to your target audience. This ensures algorithms understand who will find your posts most valuable.

By honing your content to align with what your ideal customers are searching for, you're not just casting a wide net—you're ensuring that the algorithms work in your favor, guiding your posts to those who will find them most relevant and engaging.