If you’re looking to take your #EmailMarketing to the next level, you can’t miss this (super technical) interview with cold 🥶 email marketing expert, Alex Berman. To watch/listen, tap the LINK IN MY BIO.

⚠️Fair warning, this #MarketingStream episode goes from 0 to 60 💨 in terms of subject matter complexity SUPER FAST. Alex flat-out knows his stuff!⚠️

In the show, Alex explains:

‣ The nuts-and-bolts🔩 of how email marketing actually functions -- and how it differs from just personal emailing (e.g. Outlook, Gmail, Yahoo, et al.).

‣ Top email marketing mistakes/pitfalls to avoid. Specifically, what causes emails to filtered out of inboxes and marked as SPAM (along with solutions and workarounds).

‣ Recommendations of best-in-class Email Service Providers (ESPs). Included in that discussion, Alex talks about the importance of “warming-up” your email address prior to use.

‣ Pro-tips to boost email campaign performance (i.e., sending frequency, subject lines, message formatting, and more). PLUS types of emails to send (and not to send).

‣ How to navigate 🧭 new and impending privacy restrictions.

𝗧𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗶𝘀 𝗹𝗼𝗮𝗱𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀! What’s more, it was a really fun conversation!

As you’re watching/listening, keep in mind, we discussed email marketing from the standpoint of two different objectives—so the conversation bounces back-and-forth quite a bit.

1. Increasing sales and conversions.

2. Positioning your brand and nurturing relationships.

Grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟳.

ᴛʜᴇ ꜰᴜʟʟ ᴇᴘɪꜱᴏᴅᴇ ɪꜱ ᴀᴠᴀɪʟᴀʙʟᴇ ᴏɴ ᴛʜᴇꜱᴇ ꜱᴛʀᴇᴀᴍɪɴɢ ᴘʟᴀᴛꜰᴏʀᴍꜱ:

🖥 𝗬𝗼𝘂𝗧𝘂𝗯𝗲

🎧 𝗦𝗽𝗼𝘁𝗶𝗳𝘆

🎙 𝗔𝗽𝗽𝗹𝗲