Want more listings in 2022?—take another look at your database. Per NAR, 67% of sellers procure their Listing Agent by way of repeat/referral.

1. Be a connector: parties, pop-bys, or even private Facebook Groups—it’s mission critical to create a sense of community and culture.

2. Be a resource: w/ ALL your content (e.g. blogs, videos, emails, social media posts, and more), create it as if it was made solely for your database! Be the knowledge broker!

3. Be a friend: send birthday greetings, “text-in to check-in,” get personal w/ handwritten notes, proactively DM/comment on social, and even be thoughtful (not necessarily lavish) w/ your gifts.

4. Be inevitable: position your brand strategically: retarget your database w/ paid ads promoting your content on social, utilize Google Display Ads, distribute value-packed emails weekly, run YouTube ads, send out postcards, and so on. Do whatever it takes to be the agent-of-choice!

Fact is, your database is probably your best source of business, period — and I’m willing to bet you’re hardly cracking the surface!