When it comes to marketing, consistency is key. So, with that in mind, what’s the ONE activity that you're truly committed to, come hell or high-water? In other words, what’s the marketing you’ll become “known for”?

Answers will vary from person-to-person but it's mission-critical to identify what works for you, and then, to do the hardest part of all:  stick with it. I’ve said it over-and-again:  THE RESULTS ARE IN THE REPETITION!

Marketing Consistency: The Key to Long-Term Success

Ask the question like this:  What’s the marketing activity that’s the most responsible for producing opportunities in your business? What “cranks the flywheel,” so to speak? Is it, for example:

• Publishing content on social media

• Mailing postcards

• Blogging and SEO

• Getting customer reviews

• Cold-calling (or warm-calling)

• Door-knocking (or door-dropping)

• Big-time ads:  TV, radio, billboards, etc.

• Email marketing

• Events and loving-on your SOI

The important point is to get selective and super consistent with whatever marketing activity you pick. Think of it like the penny that doubles in value daily for 30 days straight. On any given day, the activity may not seem overly important—like just a penny—but over time, the value will accumulate and multiply to the point where you’d be downright foolish to stop. Call it the “consistency coefficient.”

So… what's the marketing activity you're committed to, come hell or high-water? Whether it's content creation or another strategy, be consistent and watch as your efforts pay off in the long run. Remember, a little effort every day goes a long way.