Are you a real estate agent who’s considering giving up on social media video marketing because you're not seeing the followers or views you desire? If so, you may be mis-measuring whether or not what you’re doing is working.

It's important to remember that social media success isn't just about gaining followers or becoming “social-media famous.” To the contrary, it's more about building a reputable brand and making an impact with your clients. Granted, it’s reasonable to expect hearts, likes, comments, views, and so on—after all, those are algorithmic signals that your content is resonating with users.

Notwithstanding, if you've ever had a client mention one of your published videos during an appointment, for instance, then your video marketing efforts are already working.

Real estate is a know-you, like-you, trust-you form of business. If your videos are consistent with your brand and help to establish you as a credible and reliable source of information, then you are on the right track.

So don't be discouraged if you're not seeing the vanity metrics. They matter to a certain degree, of course—but only because the algorithms care.

Instead, focus on creating high-quality, informative videos that align with your brand and help to establish you as a trusted source in the real estate industry. Your efforts will pay off in the long run as you build a strong and reputable agent-brand.