The 𝒎𝒂𝒓𝒌𝒆𝒕 belongs to those who 𝐦𝐚𝐫𝐤𝐞𝐭! In other words. you’ve gotta put yourself in the game if you wanna be on, what @tomferry calls, the ᴄᴏɴꜱɪᴅᴇʀᴀᴛɪᴏɴ ꜱᴇᴛ of buyers/sellers in your local marketplace. #NeverStopMarketing! Whether the market’s good, bad, or complicated—keeping going no matter what.

When 𝒅𝒊𝒔𝒓𝒖𝒑𝒕𝒆𝒓𝒔 or 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒐𝒓𝒔 encroach on your turf — step it up! When 𝒄𝒊𝒓𝒄𝒖𝒎𝒔𝒕𝒂𝒏𝒄𝒆𝒔 impede your progress — step it up! Select your top channels and set your mind to go all-in: social media, PPC, email marketing, postcards, gifts/swag, events, etc. Start w/ one or two and add as you go. Don’t be the agent who experiences a failure to launch because they’ve tried to bite off more, marketing-wise, than they can chew.

Remember that 𝘴𝘰𝘮𝘦 is better than 𝘯𝘰𝘯𝘦 and 𝘥𝘰𝘯𝘦 is better than 𝘱𝘦𝘳𝘧𝘦𝘤𝘵. Start small, execute relentlessly, and scale.