Ever wonder why kids can watch the same episode of a show over and over? Research has revealed that with each viewing, the kids notice something new, absorb additional details, and deepen their understanding. It's a fascinating insight into how repetition can be powerful.

Try thinking about your content in the same light. Just like those episodes, every time you repost your content, you're giving your audience a chance to catch what they missed—to connect the dots they didn't see the first time.

Moreover, the reality is that the majority of your followers probably didn't see your post initially. On average, any given post only reaches less than 10% of your audience. This means the fear of “everyone’s already seen it” is mostly unfounded. And for those who have? They might be like those kids, absorbing new details with each viewing.

Take my top-performing Reel as a case in point. When I reposted it, it gained significantly more traction than the original post. Granted, that might’ve been due to a variety of factors – better timing, changes in the algorithm, increased follower engagement, or simply the power of repetition. But regardless, it underscores the potential benefits of giving your content multiple chances to connect with your audience.