Video is the undisputed champion of content for social media marketing. The reason is simple: business is all about relationships. Video can help you build trust, convey your personality, and showcase “who you are” to your audience.

I like to call it "Murphy's Law for Social Media Marketing" – if something can be in video format, it will be. Social media users crave more video content, but not everyone takes advantage of this opportunity to create what's been demanded. Social platforms, for instance, frequently ask users what they'd like to see more of, and time-and-again, they say:  “VIDEO!”

So there’s a strategic advantage to be gained… By prioritizing video content, you can simultaneously set yourself apart from the competition as well as foster stronger relationships with your audience.

Here are three types of videos that can help you build your brand and connect with your audience:

1. TALKING🗣HEADS:  Share your expertise and insights with videos that report market news, give timely tips, or offer professional advice. These videos will help establish you as a thought leader and build trust with potential clients.

2. LOCAL📍SPOTLIGHTS:  Show-off your town with business-owner interviews, visits to notable landmarks, and/or footage of local events. By highlighting what makes your community special, you can connect with locals and position yourself as a trusted advisor to those considering the area.

3. PROPERTY🏡TOURS:  When it comes to property tours, it's not just about showcasing the homes themselves. It's also important for consumers to see you in action, doing what you do best - showing/selling real estate!

There’s simply no better marketing medium than video!—it’s an incredibly powerful marketing tool that allows you to connect with your audience on a deeper level. Use it to showcase your expertise, personality, and to establish yourself as the agent-of-choice!