Still on the fence about using video – even though it's widely recognized as one of the most effective marketing mediums on the planet? If yes, then this is for you.

I remember when I was early in my speaking career, backstage at a major event with nerves spiking. The room was packed, and I turned to a more experienced speaker next to me and asked if he was feeling the same way. He calmly replied, “nope.” I was like, “How on earth isn’t this guy nervous!?” He went on and explained being nervous signals that you're focusing inwardly on yourself, worrying about how you'll look and be judged. But if you shift your focus outwardly to your message and your audience, the nerves will melt away.

The same principle applies to video. It's not about you – it's about your message and its impact on your audience. Whether you are or aren’t leveraging video, it begs the question, why?—is it for an ego-boost, to check a box, or to have an impact?