Ever come across the Rule of 7?

It's an underlying principle in marketing that’s essential to understand; otherwise, your marketing runs the risk of being overlooked or fading into the background, making it easy for your efforts to be forgotten or disregarded.

In a nutshell, the Rule of 7 emphasizes the importance of repeated exposure. Simply put, a potential customer needs to encounter a marketing message at least seven times before taking action.

Relying on a single video, postcard, or email won't cut it; however, a strategic series of touch-points will put you ahead of the competition. That's why it's mission-critical to embrace the power of repetition and strategic exposure.

By ensuring your brand's ubiquitous presence, you establish credibility, capture attention, and position yourself as the preferred choice.

• Frequency: Consistency is key. The more frequently your target audience encounters your brand/business, the stronger your presence becomes in their minds. Stay engaged, share valuable content, and maintain top-of-mind awareness.

• Saturation: Don't settle for slivers of attention; instead, aim to reach your entire target audience and establish market dominance. By saturating your marketplace, you tap into the power of word-of-mouth and generate buzz that stems from being the most recognized presence in your area. 

• Familiarity:  Garner trust through steady and committed marketing efforts. By consistently showing up, delivering on promises, and providing value, you cultivate familiarity. Avoid being on-again, off-again and instead focus on building a “long-term relationship” with your audience. Commitment over time builds a sense of trust.