There’s no such thing as a 𝙘𝙤𝙢𝙚-𝙡𝙞𝙨𝙩-𝙢𝙚 𝗰𝗮𝗹𝗹 (as if that just happens by some stroke of luck).

What’s more, there’s a reason why 67% of sellers (and more than half of buyers), per the Nat’l Association of REALTORS®, found their agent through a 𝒓𝒆𝒇𝒆𝒓𝒓𝒂𝒍 (from a friend, relative, or neighbor) OR 𝒓𝒆𝒑𝒆𝒂𝒕𝒆𝒅 business w/ an agent they’d used in the past.

That reason: 𝗧𝗥𝗨𝗦𝗧 -- repeat business or referrals, regardless, it always boils down to 𝒕𝒓𝒖𝒔𝒕.

Don’t ever forget who the customer hires: 𝚈-𝙾-𝚄. I’ve said it before (and I’ll say it again!): gimmicks, trends, and fads never last — reputations endure.

In all aspects of your business (i.e., 𝚜𝚊𝚕𝚎𝚜, 𝚖𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐, and 𝚘𝚙𝚎𝚛𝚊𝚝𝚒𝚘𝚗𝚜), strive to build 𝒕𝒓𝒖𝒔𝒕.