You know that effective marketing is all about sparking conversations that ultimately lead to appointments. And so… it’s only logical (🖖) to utilize communication channels that naturally incite dialogue. Like text messages! Text messages garner unparalleled read and response rates!

Whether following up with leads, reaching out to personal contacts, or sending market info to prospects, texting has become a ubiquitous and effective channel to connect with customers.

Notwithstanding… When texts go unanswered, the lack of response can be louder than words. If that’s you, try adding a question mark at the end of a text message. A recent EZ Texting reported that texts with a “?” at the end garner an increased response rate of 171%.

P.S. It's important to be mindful of any/all regulations that impact SMS marketing. Just throwing that out there :D