2019 has been dubbed as the year in which video marketing transitioned away from a newfangled, “Wow! That’s so cool 🤯” type of communication channel into something, frankly, the consumer 𝘦𝘹𝘱𝘦𝘤𝘵𝘴 (demands, even). Whatever your business (real estate sales, a retail business, a pest control service—seriously, any type of business!), I’m confident in saying that video marketing is an expectation of your current and future customers.

Not convinced, read on:
.
💥 Per #Forbes, video viewers are 𝟵𝟱% more likely to remember a call-to-action after watching a video, versus only 𝟭𝟬% likely when reading it.
💥 According to #HubSpot, 𝟱𝟰% of consumers prefer video over any other type of communication channel (e.g. emails, articles, images/graphics, et al.).
💥 #Animoto reports that 𝟴𝟴% of video marketers are satisfied w/ the ROI of their video marketing efforts on social media.

So the point is: VIDEO! Try making videos like…

▶️ 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙫𝙞𝙙𝙚𝙤𝙨: E.g. neighborhood/area tours, local business features, “townie” lifestyle, et al.
▶️ 𝙀𝙭𝙥𝙚𝙧𝙩𝙞𝙨𝙚 𝙫𝙞𝙙𝙚𝙤𝙨: E.g. local influencer interviews, pro-tips, and market updates.
▶️ 𝙇𝙞𝙨𝙩𝙞𝙣𝙜 𝙫𝙞𝙙𝙚𝙤𝙨: E.g. selfie-styled home tours to full-fledged property movies, starring 𝙮𝙤𝙪!
▶️ 𝘽𝙧𝙖𝙣𝙙𝙞𝙣𝙜 𝙫𝙞𝙙𝙚𝙤𝙨: E.g. testimonials, agent behind-the-scenes, explainer videos/“why me,” et al.

There’s no other one-to-many communication channel out there w/ the power to build trust and awareness w/ consumers like video… and every view counts. So… LIGHTS - CAMERA - ACTION 🎬