Jason Pantana

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Video isn't Innovative; Its Expected

2019 has been dubbed as the year in which video marketing transitioned away from a newfangled, โ€œWow! Thatโ€™s so cool ๐Ÿคฏโ€ type of communication channel into something, frankly, the consumer ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ค๐˜ต๐˜ด (demands, even). Whatever your business (real estate sales, a retail business, a pest control serviceโ€”seriously, any type of business!), Iโ€™m confident in saying that video marketing is an expectation of your current and future customers.

Not convinced, read on:
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๐Ÿ’ฅ Per #Forbes, video viewers are ๐Ÿต๐Ÿฑ% more likely to remember a call-to-action after watching a video, versus only ๐Ÿญ๐Ÿฌ% likely when reading it.
๐Ÿ’ฅ According to #HubSpot, ๐Ÿฑ๐Ÿฐ% of consumers prefer video over any other type of communication channel (e.g. emails, articles, images/graphics, et al.).
๐Ÿ’ฅ #Animoto reports that ๐Ÿด๐Ÿด% of video marketers are satisfied w/ the ROI of their video marketing efforts on social media.

So the point is: VIDEO! Try making videos likeโ€ฆ

โ–ถ๏ธ ๐˜พ๐™ค๐™ข๐™ข๐™ช๐™ฃ๐™ž๐™ฉ๐™ฎ ๐™ซ๐™ž๐™™๐™š๐™ค๐™จ: E.g. neighborhood/area tours, local business features, โ€œtownieโ€ lifestyle, et al.
โ–ถ๏ธ ๐™€๐™ญ๐™ฅ๐™š๐™ง๐™ฉ๐™ž๐™จ๐™š ๐™ซ๐™ž๐™™๐™š๐™ค๐™จ: E.g. local influencer interviews, pro-tips, and market updates.
โ–ถ๏ธ ๐™‡๐™ž๐™จ๐™ฉ๐™ž๐™ฃ๐™œ ๐™ซ๐™ž๐™™๐™š๐™ค๐™จ: E.g. selfie-styled home tours to full-fledged property movies, starring ๐™ฎ๐™ค๐™ช!
โ–ถ๏ธ ๐˜ฝ๐™ง๐™–๐™ฃ๐™™๐™ž๐™ฃ๐™œ ๐™ซ๐™ž๐™™๐™š๐™ค๐™จ: E.g. testimonials, agent behind-the-scenes, explainer videos/โ€œwhy me,โ€ et al.

Thereโ€™s no other one-to-many communication channel out there w/ the power to build trust and awareness w/ consumers like videoโ€ฆ and every view counts. Soโ€ฆ LIGHTS - CAMERA - ACTION ๐ŸŽฌ