50% of Web Searches are Voice 🗣 Searches— many of which are business inquiries.
**E.g. “Real estate agents in ______.”

• Siri, Alexa, and Bixby (Samsung) pull from Yelp

• Google Asistant pulls from Google My Business

• Cortana (Microsoft) pulls from Bing Places, which pulls from Facebook

Ergo, client reviews matter a whole bunch!

The question comes up often: 𝚆𝚑𝚊𝚝 𝚜𝚑𝚘𝚞𝚕𝚍 𝚊𝚐𝚎𝚗𝚝𝚜 𝚍𝚘 𝚝𝚘 𝚙𝚛𝚎𝚙𝚊𝚛𝚎 𝚏𝚘𝚛 𝚟𝚘𝚒𝚌𝚎 𝚜𝚎𝚊𝚛𝚌𝚑? Google it and you may find articles about 𝘍𝘦𝘢𝘵𝘶𝘳𝘦𝘥 𝘚𝘯𝘪𝘱𝘱𝘦𝘵𝘴, 𝘈𝘭𝘦𝘹𝘢 𝘚𝘬𝘪𝘭𝘭𝘴, and various other, more advanced SEO techniques. That’s all fine and well, however, the low-hanging fruit centers around 𝒐𝒏𝒍𝒊𝒏𝒆 𝒓𝒆𝒗𝒊𝒆𝒘𝒔. Per a recent Adobe Analytics survey, approximately half of voice-assistant users (e.g. people w/ iPhones or Echos) use said assistants to conduct basic online research. For instance, “𝙷𝚎𝚢 𝚂𝚒𝚛𝚒, 𝚋𝚎𝚜𝚝 𝚛𝚎𝚊𝚕 𝚎𝚜𝚝𝚊𝚝𝚎 𝚊𝚐𝚎𝚗𝚝 𝚗𝚎𝚊𝚛𝚋𝚢.” A second later, they see a list of agents/brokerages, ranked according to their Yelp reviews. Want to win at voice search? Amp up your online reviews: 𝘠𝘦𝘭𝘱, 𝘎𝘰𝘰𝘨𝘭𝘦 𝘔𝘺 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬, 𝘦𝘵 𝘢𝘭.