Instagram’s a “𝐜𝐨𝐧𝐭𝐞𝐧𝐭-𝐞𝐚𝐭𝐢𝐧𝐠 𝐫𝐨𝐛𝐨𝐭” 🤖; it’s hungry and wants to be fed! And none of the fake or stale stuff either—only high-quality photos, videos, Stories, livestreams, and more! Do that, and it’ll reward you with broader reach for your posts.

Nevertheless, content creation ain’t no small task—at least not if you plan on producing original material. (And I’m a big fan of that idea.) Granted, they say you should post (at least once) every day. If that’s daunting, fret not. The cadence prescribed in this post will satisfy IG’s appetite for content. That said, if you have the bandwidth to do more, go for it.

⦿ 𝐎𝐧𝐞 𝐈𝐆𝐓𝐕 𝐚 𝐰𝐞𝐞𝐤 (+ 𝚂𝚑𝚊𝚛𝚎 𝚝𝚘 𝙵𝚎𝚎𝚍)
⦿ 𝐎𝐧𝐞 𝐑𝐄𝐄𝐋 𝐚 𝐰𝐞𝐞𝐤 (+ 𝚂𝚑𝚊𝚛𝚎 𝚝𝚘 𝙵𝚎𝚎𝚍)
⦿ 𝟑+ 𝐏𝐨𝐬𝐭𝐬 𝐚 𝐰𝐞𝐞𝐤 (𝙿𝚑𝚘𝚝𝚘𝚜, 𝙶𝚊𝚕𝚕𝚎𝚛𝚒𝚎𝚜, 𝙶𝚛𝚊𝚙𝚑𝚒𝚌𝚜, 𝚎𝚝 𝚊𝚕.)
⦿ 𝐆𝐨 𝐋𝐈𝐕𝐄 𝟏× 𝐚 𝐰𝐞𝐞𝐤
⦿ “𝐍𝐞𝐯𝐞𝐫-𝐝𝐨𝐧’𝐭” 𝐡𝐚𝐯𝐞 𝐚 𝐒𝐭𝐨𝐫𝐲

Mix up your formats: Posts, Reels, IGTVs, Stories, Lives, and more. Algorithmically speaking, part of how IG determines what content to show its users is based on the types/formats of content with which they’ve historically interacted. So if someone watches lots of videos, those get prioritized. If a person’s prone to swipe through gallery posts, then IG will display those more often in that user’s feed. Point is, if you want to reach the widest audience (i.e., all of your followers), then vary your content.

And one last thing... I’m certainly not suggesting this content couldn’t be repurposed beyond just Instagram. My philosophy is to get “maximum mileage” out of every post. So put your posts anywhere and everywhere it makes sense.