“If you’re called a great salesperson, you’ve lost.” (Phil Jones, Exactly What to Say)

I just love that quote – because it’s true! Your best sales experiences, no doubt, occurred when you didn’t realize you were being sold. It just felt natural and intuitive.

So if you’re coming off as salesy or pushy, candidly, it’s because you aren’t clear on what you’re selling.

I’d love your feedback to this question: 𝗪𝗵𝘆 𝗱𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗵𝗶𝗿𝗲 𝘆𝗼𝘂?