Two questions to help you successfully articulate your #ValueProposition:

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗵𝗮𝘀 𝗯𝘂𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘄𝗮𝗻𝘁?
𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘄𝗮𝗻𝘁𝘀 𝗯𝘂𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗵𝗮𝘃𝗲?

(Credit: got those two questions from Dov Gordon.)

Your marketing shouldn’t come from a place of, quote unquote, “grabbing people by the coat collar,” pleading for their business. Frankly, it’s not a flattering look. Every campaign, every message, every piece of content must always communicate ｖａｌｕｅ.

It’s 0% about you, 100% about the customer. Trouble is, tons of professionals don’t know how to articulate the value they bring to the marketplace. Answer the above, and you will.