Jason Pantana

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When to Post on Facebook or Instagram in 2021


โ€œ๐–๐ก๐ž๐ง ๐ข๐ฌ ๐ญ๐ก๐ž ๐›๐ž๐ฌ๐ญ ๐ญ๐ข๐ฆ๐ž ๐ญ๐จ ๐ฉ๐จ๐ฌ๐ญ ๐จ๐ง ๐ฌ๐จ๐œ๐ข๐š๐ฅ?โ€ Short answer: when the majority of ๐˜บ๐˜ฐ๐˜ถ๐˜ณ followers are active. Algorithmically speaking, both Facebook and Instagram are inclined to show users the best performing posts. By performance, they mean reactions (Hearts, Likes, et al.), comments, shares, and so forth. No surprise, they want social interaction. All this means that the first hour of a post is vitally important to whether or not it โ€œ๐šŒ๐šŠ๐š๐šŒ๐š‘๐šŽ๐šœ ๐š๐š‘๐šŽ ๐š ๐šŠ๐šŸ๐šŽ ๐ŸŒŠโ€ -- algorithmically speaking.

What I mean is, if you can stir up quick reactions to your next postโ€”again, comments, shares, and so forthโ€”itโ€™s a signal that your ๐˜ง๐˜ณ๐˜ฆ๐˜ด๐˜ฉ, ๐˜ฏ๐˜ฆ๐˜ธ ๐™ฅ๐™ค๐™จ๐™ฉ (which, keep in mind, FB and IG place a premium on โ€œnewโ€ content) should be shown to a wider audience.

Hereโ€™s my point: youโ€™re the most likely to get those quick reactions from ๐˜บ๐˜ฐ๐˜ถ๐˜ณ existing followersโ€”not from hashtags, the Explore feed, or out of Facebook Watch. Thus, you should time your posts on each respective network for when the bulk of ๐˜บ๐˜ฐ๐˜ถ๐˜ณ followers are scrolling their feeds. Extra Credit: you should also promote each post w/ a Story and, using your discretion, tag friends/followers for whom the post is directly relevant. Point is, do what you can to get it in front of as many folks as possible without delay.

Iโ€™ve noticed lots of people expect to be told they should post at some specific, ๐—ผ๐—ป๐—ฒ-๐™ฉ๐™ž๐™ข๐™š-๐—ณ๐—ถ๐˜๐˜€-๐—ฎ๐—น๐—น point in a dayโ€”like a Tuesday at 9:54 AM or something. Consider, however, that there are 910-million IG users and 2.60-billion FB users worldwide. Frankly, the best time to post averaged-out means nothing. You need numbers specific to YOU.

๐Ÿ…ฐ๏ธ For ๐™ธ๐š—๐šœ๐š๐šŠ๐š๐š›๐šŠ๐š–, tap ๐‘ฐ๐’๐’”๐’Š๐’ˆ๐’‰๐’•๐’” on your (**Creator or Business**) Profile, then, under the ๐’€๐’๐’–๐’“ ๐‘จ๐’–๐’…๐’Š๐’†๐’๐’„๐’† heading, tap on your follower count. On the next screen scroll to the bottom and youโ€™ll be able to analyze days and times of day of when ๐˜บ๐˜ฐ๐˜ถ๐˜ณ followers are typically online, per the past 7-day or 30-day period (thereโ€™s a dropdown at the top of the page).

๐Ÿ…ฑ๏ธ For ๐™ต๐šŠ๐šŒ๐šŽ๐š‹๐š˜๐š˜๐š”, navigate to your Page (on desktop), on the lefthand sidebar, click ๐‘ฐ๐’๐’”๐’Š๐’ˆ๐’‰๐’•๐’”, then, near the middle of the next screen, select the square titled, ๐‘ท๐’๐’”๐’• ๐‘ฌ๐’๐’ˆ๐’‚๐’ˆ๐’†๐’Ž๐’†๐’๐’•. Once that page loads, you can analyze historical and predicted patterns of when your followers are the most active.