Lately I’ve noticed an uptick in SEO-driven, inbound/organic lead generation for numerous agents who are part of our Tom Ferry coaching community. For example, sellers who call an agent after reading his/her Google reviews or YouTube viewers who navigate to the contact page of an agent’s website after discovering his/her videos.

What I’m getting at is that you oughta consider redoubling your SEO efforts.

1. Go all-in on Google My Business: reviews, photos, videos, posts, questions/answers, products, and more!

2. Get back to blogging on your website. Remember, every webpage published expands your SEO. If you’re producing long-form articles, fantastic! At minimum, though, you oughta be at least repurposing your social content as blogs. (I do it and, believe it or not, some of those blogs are now ranking on Google Search 🔎)

3. Upload search-optimized YouTube videos: neighborhood tours, how-to’s, Q&As, and educational content of different shapes and sizes. Bear in mind that YouTube is the second-most popular search engine on the planet 🌎, runner-up to its parent site, Google. You’ll want to look at incorporating a tool like @TubeBuddy to assist you (𝗟𝗜𝗡𝗞 𝗜𝗡 𝗕𝗜𝗢). PRO TIP: Add “Chapters” to your YouTube uploads to enhance each video for Google Search (YouTube, too). For instance, have you ever seen the “Suggested Clips” box in the Results Page of a Google search? Those clips are the Chapters of a YouTube video. To add them simply insert timestamps and titles into your video description. Like this: 00:00 - Introduction Section of the Vid 01:32 - Whatever I Wanna Call This Chapter 03:54 - And My Final Chapter

4. Audit your presence across the web: your SOCIAL MEDIA PROFILES (e.g. Facebook, LinkedIn, Instagram, et al.), BUSINESS LISTINGS (like Yelp, for instance), and AGENT DIRECTORY SITES (e.g. Homelight, UpNest, et al.).

When was the last time you Googled yourself? Try it! Simply open up an (incognito) tab on your web browser and search your name to see what others see: links, photos, videos, and more. Google’s just the messenger; you’re the message!