Marketing (all of it!) is governed by the principles of human psychology 💭. For example, there’s a psychological phenomenon known as the Frequency Illusion.

In a marketing context, if someone sees your marketing there, over there, AND there as well — across multiple channels versus only one, for instance—it forms an illusion 🤹‍♂️ that they’re seeing and experiencing your marketing more frequently than is actually the case.

Thus—from a budgeting standpoint—to put all your eggs 🥚 in one basket 🗑 is bordering on wasteful. On the flip side… by diversifying your marketing efforts you’ll foster a kind-of “economies of scale”—i.e., more bang for your buck. 🤑

When asked about this… I think, usually, people expect me to say:  “spend it here, there, or on that,” so to speak. However—by doing only ONE THING—I’d argue, it’s gonna raise your cost-per-result.

Now, I’m not saying to overspend or spread yourself too thin—that’s not my point. My point is to embrace the power⚡of multichannel marketing magic! I want you to hear, all-day, every day:  “Oh, you’re that agent—I see you everywhere!”