My two cents: start generating Facebook leads. Facebook usage is at an all-time high, and yet, because a large number of advertisers have cut their budgets, the ads are practically on sale. The point being — get in there!

**𝘚𝘪𝘥𝘦-𝘯𝘰𝘵𝘦 - 𝘱𝘭𝘦𝘢𝘴𝘦 𝘦𝘯𝘴𝘶𝘳𝘦 𝘺𝘰𝘶𝘳 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦 𝘪𝘴 𝘴𝘦𝘯𝘴𝘪𝘵𝘪𝘷𝘦 𝘵𝘰 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘩𝘢𝘳𝘥𝘴𝘩𝘪𝘱𝘴.**

And keep in mind that Facebook leads are historically of 𝘭𝘰𝘸𝘦𝘳 𝘪𝘯𝘵𝘦𝘯𝘵 (especially now, given present circumstances). That’s part of what makes them affordable compared to other sources (Google or Zillow, for instance). And because of that, you’ll probably end up with quite a multitude of leads.

So try approaching it as you would an email subscriber list or a follower-base on a social network. In other words — work the 𝙡𝙞𝙨𝙩, not the 𝙡𝙚𝙖𝙙𝙨. What I mean is, trying to, quote-unquote, “work” a surplus of lower-intent leads (which btw typically take longer to mature) one-at-a-time isn’t by itself an efficient model. Make it scalable.

Communicate across 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴 to build your brand, deliver valuable content and resources that garner trust, create validity, and, over time, with out any sort of “hard sell,” the leads will choose you for you