Customer experience isn’t one BIG thing you do especially well; it’s all the little things added up.

From listing to close, search to sale — the differentiation of your services is in the details. Especially now, as the market’s adjusted.

Days-on-market is up, conversations with buyers and sellers are more-and-more complex, and the competition is intense.

My advice:  get super clear and granular about your customer experience. Do that, and it’ll radiate into EVERYTHING else you do:  your marketing efforts, your prospecting conversations, and all through your business — you’ll become known it.