The average professional sends out 40+ emails per day with approximately a 100% open rate. Through the lens of email-marketing performance benchmarks, that’s epically impressive 🤯.

Don’t get me wrong—I’m all for mass/bulk email marketing. However, there’s a strong case to be made that we should all conduct an audit of our everyday email signatures to ensure they’re properly optimized.

And think about it this way:  the clickthrough performance of calls-to-action (CTAs) in your email signature will likely be just as good or better than those included in your mass email campaigns. My point is, it’s low-hanging fruit.

Your email signature should incorporate the following CTAs:

• Postscript:  something like… “P.S. Should you hear of anyone looking to Buy, Sell or Invest in real estate, would you please connect us? It would be my great privilege to serve as their REALTOR®.”

• Contact:  include your cell phone, email address, social links, website, and more – every time! Don’t be the person whose signature is only included in the first email of a thread, whereby a recipient has to go digging to find your number.

• Deliverables:  perhaps you have a Home Valuation landing page, or an IDX-powered home search site, or downloadable PDFs like a buyer or seller guide). If you do, link to them!