2 Types of Marketing: Brand-Building VS. Lead-Generation

Let’s talk #MarketingStrategy… Marketing has 2 main purposes: 🅰️ Brand-Building. 🅱️ Lead Generation.

But the question is, in what order?—meaning, are you supposed to build a brand that attract leads OR run campaigns to lead generate and then brand to nurture?

What’s your objective for marketing? Would love to hear in a comment below ⏬