From an SEO standpoint, there are effectively THREE types of keywords in #realestate.

Name: If you’re an agent the name of your business, for instance, is most likely just your first and last name. If you’re running a team or if you operate an office, obviously, it’d be that. The point is, if someone Googles your business name—assuming your SEO is strong—then your content and web pages oughta rank.
Occupation: The second type of keyword has to do with the sort of business you conduct. So, for example: “Realtor,” “real estate agent,” “listing agent,” etc. It describes “what” you do—your role and the function of your job.
Location: Finally, there are location-based keywords that specify “where” you do business: counties, cities, neighborhoods, and so forth.

It’s mission-critical to make good use of these keywords when representing your business online: on your website, Google Business Profile, and social media pages, for instance.

If you wanna get discovered by customers more frequently on Google, you’ve gotta CRUSH your keywords!