3 Ways to Rank in Instagram Search 🔍

Instagram Search, located in IG’s Explore Feed, is how you find the content you’re looking for on Instagram.

Think of it like Google Search: you type in words/phrases and Insta’s Search algorithm tries to rank/list the most relevant results. For sake of clarity, the Search algorithm is totally different and distinct from the other algorithms that govern the feeds: Home, Explore, Stories, and Reels

Instagram Search is most frequently used to look up Instagram accounts and/or peruse hashtags. So, to improve your ranking, here’s what you need to prioritize:

1. Your Username: try to incorporate your real/business name, seeing as how that’s how most folks will attempt to look you up. Your account’s Display Name matters too.
2. Your Bio: embed keywords you want to rank on, such as terms relevant to your profession as well as the location where you do business.
3. Post Captions: be mindful of the words, phrases, and/or hashtags you want your post to rank on — and make sure they’re in the post caption (not its comments).

So there you go: three (3) ways to improve your Instagram “discoverability”—for your profile and posts—via Instagram Search.