Fact is, making content is a HIGH-EFFORT activity:  researching topics, recording videos, writing captions, optimizing and distributing from platform-to-platform. There ain’t nothing easy about it -- but, on the other hand, there ain’t nothing like it either!

Today’s video is simple:  3 (easy) ideas for recycling/repurposing your content to extend the lifetime of every post, video, or graphic you publish!

• ♻️ Repost your Reels (occasionally).

• ➗ Edit down long-form video into snippets.

• 😎 Make ❝quote-cards❞ or graphics out of cool things you say.

The algorithms governing social media feeds burn 🔥 through content in mere hours (days at best), and then—poof—it’s over. What’s more, your followers don’t read every caption word-for-word or watch every second of every video you put out. In addition, a sizable chunk of your followers probably weren’t your followers six months or a year ago—and I’m willing to bet most didn’t go back and forage through your old posts when they subscribed. My point is:  your content bears repeating!

Go look through my feed at past posts, for instance. You might notice that there’s somewhat of overlap under way.

• Most of my “Tweet screenshot” posts, for instance, started out as part of some other post’s caption

• I published a Reel last week that got more likes/engagement its second go-around than it did when I first uploaded three months ago 🤷🏻‍♂️

Truth is, none of us are publishing enough content—not even close! But that doesn’t mean you’re not actually producing enough 😉. See the difference⁇ Slice, dice, and start repurposing your posts, friends :D