Fact is, making content is a HIGH-EFFORT activity: researching topics, recording videos, writing captions, optimizing and distributing from platform-to-platform. There ain’t nothing easy about it -- but, on the other hand, there ain’t nothing like it either!
Today’s video is simple: 3 (easy) ideas for recycling/repurposing your content to extend the lifetime of every post, video, or graphic you publish!
♻️ Repost your Reels (occasionally).
➗ Edit down long-form video into snippets.
😎 Make ❝quote-cards❞ or graphics out of cool things you say.
The algorithms governing social media feeds burn 🔥 through content in mere hours (days at best), and then—poof—it’s over. What’s more, your followers don’t read every caption word-for-word or watch every second of every video you put out. In addition, a sizable chunk of your followers probably weren’t your followers six months or a year ago—and I’m willing to bet most didn’t go back and forage through your old posts when they subscribed. My point is: your content bears repeating!
Go look through my feed at past posts, for instance. You might notice that there’s somewhat of overlap under way.
Most of my “Tweet screenshot” posts, for instance, started out as part of some other post’s caption
I published a Reel last week that got more likes/engagement its second go-around than it did when I first uploaded three months ago 🤷🏻♂️
Truth is, none of us are publishing enough content—not even close! But that doesn’t mean you’re not actually producing enough 😉. See the difference⁇ Slice, dice, and start repurposing your posts, friends :D