It’s common knowledge that agents are supposed to post more videos, post more stories, post at least once a day, etc. - etc.

In fact, there’s no shortage of rules and best practices about "𝙝𝙤𝙬" to post, "𝙬𝙝𝙚𝙣" to post, or "𝙬𝙝𝙚𝙧𝙚" to post, but there’s not nearly as much guidance about "𝙬𝙝𝙖𝙩" to post, which, for many agents, is a major pain point.

Your content—pics, vids, graphics, and more—should cover five primary topics, listed below. And you get to decide how often to post in one subject versus another. After all, it’s your brand.

1. Real “Me”
2. Knowledge Broker
3. Hyperlocal
4. Agent BTS
5. Social Proof

Keep up the stellar content, friends 👊