Scanning a ๐ธ๐น ๐๐๐ ๐ ainโt what it used to be: swipe right-to-left to launch your camera, point, tap, and the page loads. Simple!
It used to be you had to download a special app, which, to even use back then, you had to physically enter your pin to unlock the phone when you needed itโand then you had to hold your smartphone camera ever-so still (and physically close) or it wouldnโt scan properly. It was pretty inconvenient. In fact, I typically just entered the web address manually because it was faster ๐.
But like I said: it ainโt what it used to be. Especially not now with everything shifting to contactless experiences. To that point, Iโd argue the catalyst behind me even making this post at all is (in large part) due to restaurants ditching physical menus for digital ones displayed via QR codes. Mostly because of that (imo), everyoneโs become quite adept at scanning QR codes โ and willing to do it.
And it isnโt just restaurants: itโs hotels, retail stores, and, by the time youโre done reading this post ๐โreal estate agents.
Statista recently reported that ๐๐.๐% of US and UK consumers have noticed a discernible uptick in the usage of QR codes ever since the onset of the pandemic. No surprise there.
Whatโs more, the modern smartphone camera scans codes faster and from practically a mile away compared to older devices.
Also keep in mind, QR codes arenโt just for web links. They can perform a range of actions: e.g. place a call, Tweet, send a pre-drafted text message, direct message, or email, book an appointment, sign up for a newsletter, follow an account on social, or deep-link to an online review destination. ๐ถ๐๐๐๐๐ ๐๐: the applications are extensive.
Anyway... I think Iโve made my point! Review the list below for some sample ideas of how to integrate QR codes into your marketing materials:
1. โLearn-More!โ Yard Signs
Install a โScan-to-Learn Moreโ wire-stake ๐ชง yard-sign at your listing linked to a forced registration landing page whereby passers-by can garner pertinent details about a subject property: photos, floorpans, 360ยบ tour, price, specs, etc. ๐๐ซ๐จ ๐๐ข๐ฉ: make the code BIG so it can be scanned roadside.
๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ข ๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐. ๐ท๐๐ ๐๐๐๐, ๐๐๐ ๐๐๐๐๐ข ๐๐๐๐๐๐, ๐๐๐ ๐๐๐๐ข ๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐ข ๐ ๐๐๐๐โ๐ ๐ ๐๐๐๐๐๐ ๐๐ ๐๐๐๐? ๐๐๐ ๐๐ ๐๐๐๐ ๐๐ ๐ ๐๐๐๐-๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐ ๐ ๐๐๐๐๐๐ ๐๐๐๐.
โLearn-More!โ
QR Codes
2. Scan-to-RSVP (QR) Stickers
Print โScan-to-RSVPโ QR-code stickers for your (private) open house directional ๐ signs. Link it to Calendly, a web form, a Facebook Event, or whatever system you use to manage open house registrations, subject to your local regulations. Again, the bigger the code, the easier to scan it.
3. Call-to-Action QR Codes
Add โQR-CTAsโ (i.e., โcalls-to-actionโ) linked to your postcards and mailers: home valuation reports, local market data, seller guides, buyer guides, and other marketable resources.
Call-to-Action QR Codes
4. Video-Embedded Newsletter
Embed videos in ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ (or local literature)! Simply place your videoโs thumbnail image in the document w/ a QR code and link it to content on a social channel or your website.
Video-Embedded Newsletter
5. Review-Linked Handwritten Notes
Order custom notecards (e.g. VistaPrint, et al.) for handwritten โ๏ธ notes w/ printed QR codes that deep-link directly to your Google My Business review form.
Review-Linked Handwritten Notes
๐ธ๐น ๐ช๐๐ ๐ ๐ฎ๐๐๐๐๐๐๐๐๐:
โฃ ๐๐ข๐ฏ๐ท๐ข
โฃ ๐๐ ๐๐ต๐ถ๐ง๐ง
โฃ ๐๐ข๐บ๐ธ๐ข
โฃ ๐๐ช๐ด๐ถ๐ข๐ญ๐ฆ๐ข๐ฅ
โฃ ๐๐ฉ๐ฆ-๐ฒ๐ณ๐ค๐ฐ๐ฅ๐ฆ-๐จ๐ฆ๐ฏ๐ฆ๐ณ๐ข๐ต๐ฐ๐ณ.๐ค๐ฐ๐ฎ
โฃ ๐ฒ๐ณ-๐ค๐ฐ๐ฅ๐ฆ-๐จ๐ฆ๐ฏ๐ฆ๐ณ๐ข๐ต๐ฐ๐ณ.๐ค๐ฐ๐ฎ
โฃ ๐๐ ๐๐ฐ๐ฅ๐ฆ ๐๐ฐ๐ฏ๐ฌ๐ฆ๐บ๏ปฟ