5 Ways to Use QR Codes in 2021 (for Real Estate Agents)

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Scanning a ๐‘ธ๐‘น ๐’„๐’๐’…๐’† ainโ€™t what it used to be:  swipe right-to-left to launch your camera, point, tap, and the page loads. Simple!

It used to be you had to download a special app, which, to even use back then, you had to physically enter your pin to unlock the phone when you needed itโ€”and then you had to hold your smartphone camera ever-so still (and physically close) or it wouldnโ€™t scan properly. It was pretty inconvenient. In fact, I typically just entered the web address manually because it was faster ๐Ÿ˜†.

But like I said:  it ainโ€™t what it used to be. Especially not now with everything shifting to contactless experiences. To that point, Iโ€™d argue the catalyst behind me even making this post at all is (in large part) due to restaurants ditching physical menus for digital ones displayed via QR codes. Mostly because of that (imo), everyoneโ€™s become quite adept at scanning QR codes โ€” and willing to do it.

And it isnโ€™t just restaurants:  itโ€™s hotels, retail stores, and, by the time youโ€™re done reading this post ๐Ÿ˜‰โ€”real estate agents.

Statista recently reported that ๐Ÿ๐Ÿ–.๐Ÿ–% of US and UK consumers have noticed a discernible uptick in the usage of QR codes ever since the onset of the pandemic. No surprise there.

Whatโ€™s more, the modern smartphone camera scans codes faster and from practically a mile away compared to older devices.

Also keep in mind, QR codes arenโ€™t just for web links. They can perform a range of actions:  e.g. place a call, Tweet, send a pre-drafted text message, direct message, or email, book an appointment, sign up for a newsletter, follow an account on social, or deep-link to an online review destination. ๐™ถ๐š˜๐š˜๐š๐š•๐šŽ ๐š’๐š:  the applications are extensive.

Anyway... I think Iโ€™ve made my point! Review the list below for some sample ideas of how to integrate QR codes into your marketing materials:


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1. โ€œLearn-More!โ€ Yard Signs

Install a โ€œScan-to-Learn Moreโ€ wire-stake ๐Ÿชง yard-sign at your listing linked to a forced registration landing page whereby passers-by can garner pertinent details about a subject property:  photos, floorpans, 360ยบ tour, price, specs, etc. ๐๐ซ๐จ ๐“๐ข๐ฉ:  make the code BIG so it can be scanned roadside.

๐š‚๐š’๐š๐š— ๐šŒ๐šŠ๐š•๐š•๐šœ ๐š‘๐šŠ๐šŸ๐šŽ ๐š•๐š˜๐š—๐š ๐š™๐š›๐š˜๐š๐šž๐šŒ๐šŽ๐š ๐šš๐šž๐šŠ๐š•๐š’๐š๐šข ๐š•๐šŽ๐šŠ๐š๐šœ ๐š๐š˜๐š› ๐šŠ๐š๐šŽ๐š—๐š๐šœ. ๐™ท๐š˜๐š ๐šŽ๐šŸ๐šŽ๐š›, ๐š๐š˜๐š› ๐šŽ๐šŸ๐šŽ๐š›๐šข ๐šŒ๐šŠ๐š•๐š•๐šŽ๐š›, ๐š‘๐š˜๐š  ๐š–๐šŠ๐š—๐šข ๐š–๐š˜๐š›๐šŽ ๐š’๐š—๐š๐šŽ๐š›๐šŽ๐šœ๐š๐šŽ๐š ๐š™๐šŠ๐š›๐š๐š’๐šŽ๐šœ ๐š“๐šž๐šœ๐š ๐š”๐šŽ๐š™๐š ๐š๐š˜๐š’๐š—๐š ๐š‹๐šŽ๐šŒ๐šŠ๐šž๐šœ๐šŽ ๐š๐š‘๐šŽ๐šข ๐š ๐šŽ๐š›๐šŽ๐š—โ€™๐š ๐š ๐š’๐š•๐š•๐š’๐š—๐š ๐š๐š˜ ๐šŒ๐šŠ๐š•๐š•? ๐šƒ๐š‘๐šŽ ๐š€๐š ๐šŒ๐š˜๐š๐šŽ ๐š’๐šœ ๐šŠ ๐šœ๐š๐šŽ๐š™-๐š›๐šŽ๐š–๐š˜๐šŸ๐šŽ๐š ๐šŠ๐š•๐š๐šŽ๐š›๐š—๐šŠ๐š๐š’๐šŸ๐šŽ ๐š๐š˜ ๐š–๐šŠ๐š”๐š’๐š—๐š ๐šŠ ๐š๐š’๐š›๐šŽ๐šŒ๐š ๐šŒ๐šŠ๐š•๐š•.

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โ€œLearn-More!โ€

QR Codes


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2. Scan-to-RSVP (QR) Stickers

Print โ€œScan-to-RSVPโ€ QR-code stickers for your (private) open house directional ๐Ÿ‘‰ signs. Link it to Calendly, a web form, a Facebook Event, or whatever system you use to manage open house registrations, subject to your local regulations. Again, the bigger the code, the easier to scan it.



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3. Call-to-Action QR Codes

Add โ€œQR-CTAsโ€ (i.e., โ€œcalls-to-actionโ€) linked to your postcards and mailers:  home valuation reports, local market data, seller guides, buyer guides, and other marketable resources.

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Call-to-Action QR Codes


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4. Video-Embedded Newsletter

Embed videos in ๐’‘๐’“๐’Š๐’๐’•๐’†๐’… ๐’๐’†๐’˜๐’”๐’๐’†๐’•๐’•๐’†๐’“๐’” (or local literature)! Simply place your videoโ€™s thumbnail image in the document w/ a QR code and link it to content on a social channel or your website.

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Video-Embedded Newsletter


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5. Review-Linked Handwritten Notes

Order custom notecards (e.g. VistaPrint, et al.) for handwritten โœ๏ธ notes w/ printed QR codes that deep-link directly to your Google My Business review form.

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Review-Linked Handwritten Notes