Scanning a 𝑸𝑹 𝒄𝒐𝒅𝒆 ain’t what it used to be:  swipe right-to-left to launch your camera, point, tap, and the page loads. Simple!

It used to be you had to download a special app, which, to even use back then, you had to physically enter your pin to unlock the phone when you needed it—and then you had to hold your smartphone camera ever-so still (and physically close) or it wouldn’t scan properly. It was pretty inconvenient. In fact, I typically just entered the web address manually because it was faster 😆.

But like I said:  it ain’t what it used to be. Especially not now with everything shifting to contactless experiences. To that point, I’d argue the catalyst behind me even making this post at all is (in large part) due to restaurants ditching physical menus for digital ones displayed via QR codes. Mostly because of that (imo), everyone’s become quite adept at scanning QR codes — and willing to do it.

And it isn’t just restaurants:  it’s hotels, retail stores, and, by the time you’re done reading this post 😉—real estate agents.

Statista recently reported that 𝟏𝟖.𝟖% of US and UK consumers have noticed a discernible uptick in the usage of QR codes ever since the onset of the pandemic. No surprise there.

What’s more, the modern smartphone camera scans codes faster and from practically a mile away compared to older devices.

Also keep in mind, QR codes aren’t just for web links. They can perform a range of actions:  e.g. place a call, Tweet, send a pre-drafted text message, direct message, or email, book an appointment, sign up for a newsletter, follow an account on social, or deep-link to an online review destination. 𝙶𝚘𝚘𝚐𝚕𝚎 𝚒𝚝:  the applications are extensive.

Anyway... I think I’ve made my point! Review the list below for some sample ideas of how to integrate QR codes into your marketing materials:

𝑸𝑹 𝑪𝒐𝒅𝒆 𝑮𝒆𝒏𝒆𝒓𝒂𝒕𝒐𝒓𝒔:

‣ 𝘊𝘢𝘯𝘷𝘢
‣ 𝘘𝘙 𝘚𝘵𝘶𝘧𝘧
‣ 𝘒𝘢𝘺𝘸𝘢
‣ 𝘝𝘪𝘴𝘶𝘢𝘭𝘦𝘢𝘥
‣ 𝘛𝘩𝘦-𝘲𝘳𝘤𝘰𝘥𝘦-𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘰𝘳.𝘤𝘰𝘮
‣ 𝘲𝘳-𝘤𝘰𝘥𝘦-𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘰𝘳.𝘤𝘰𝘮
‣ 𝘘𝘙 𝘊𝘰𝘥𝘦 𝘔𝘰𝘯𝘬𝘦𝘺