The history of marketing is a tale of constant evolution—from the era of broadcast television to the rise of social media.
Consider for a moment the seismic shifts these platforms brought. Businesses had to pivot, acquire new skills, and rewrite their marketing playbooks. You've always adapted to new marketing tools.
AI doesn't fit this mold. It doesn't demand you adapt to a new form of communication; instead, it enhances your existing channels.
Revolutionary vs. Collaborative Technologies
Platforms like television and social media demanded that marketers adapt and learn new forms of communication. You've had to keep pace with these changes, constantly updating your strategies to stay relevant.
In contrast, AI isn't about upheaval; it's about enhancement. It doesn't require you to adapt to a new way of communicating. Rather, it refines, multiplies, and amplifies your existing channels.
The Four Outputs of AI
Given this context, AI specializes in four types of outputs that are already central to your marketing strategy:
Text
Images
Videos
Audio
The amount of content being published online is overwhelming. Add to that the ever-changing algorithms of social media platforms, which demand a constant flow of high-quality content. It's not just about standing out; it's about keeping up.
In this fast-paced environment, AI tools aren't a luxury; they're a necessity. These aren't new platforms to learn; they're existing channels that AI helps you refine. Whether you're crafting a blog post, designing a graphic, producing a video, or recording a podcast, AI ensures your content doesn't just join the noise—it cuts through it.
Why AI is Your Ally
Feeling intimidated or threatened by AI? Don't be. AI isn't here to take your job; it's here to elevate your role.
Take a cue from Steve Jobs, who, when questioned about not being the one designing the hardware or writing the code, eloquently stated, "Musicians play their instruments. I play the orchestra."
See the parallel? You’re being promoted to maestro, conducting an ensemble of AI.