As the real estate market continues to decelerate – my thoughts: CHANGES CREATE CHANCES.

Fear and uncertainty has led many agents to slash marketing budgets and cost-cut their way into “feeling safe.” For example:

The overall cost-per-lead on pay-per-click platforms like Google and Facebook has recently declined. I smell 👃an opportunity!
Once claimed territories and zip codes offered by third-party home search portals have become suddenly available.
Listing agents are stepping-down property marketing efforts (bad timing, if you ask me!) because they’re concerned it’ll take too long to recoup their costs.

Loads of agents are giving up their seats. So, my thinking is, you oughta go and sit down.

Fast markets, slow markets; up markets, down markets; strong markets, weak markets—no matter the circumstances, remember: NEVER STOP MARKETING! 👊