𝙲𝚊𝚕𝚕𝚜 ✚ 𝙲𝚘𝚗𝚝𝚎𝚗𝚝. That’s it! Or I could say like like this: 𝚂𝚊𝚕𝚎𝚜 ✚ 𝙼𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐. It’s practically the same difference. Top agents always do both. And nowadays, 𝚌𝚘𝚗𝚝𝚎𝚗𝚝 𝒊𝒔 𝚖𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐. Sure, you can run static ads continuously, canvas neighborhoods with basic postcards, or auto-drip canned emails. That stuff works (to a point). But I like how @tomferry put it: “𝘍𝘳𝘦𝘲𝘶𝘦𝘯𝘤𝘺 𝘰𝘧 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤 𝘾𝙊𝙉𝙏𝙀𝙉𝙏 𝘤𝘳𝘦𝘢𝘵𝘦𝘴 𝘧𝘢𝘮𝘪𝘭𝘪𝘢𝘳𝘪𝘵𝘺 𝘢𝘯𝘥 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘤𝘦 — 𝘸𝘩𝘪𝘤𝘩 𝘤𝘶𝘭𝘵𝘪𝘷𝘢𝘵𝘦𝘴 𝘵𝘳𝘶𝘴𝘵.”

The point being—your content (e.g. social posts, blogs, videos, etc.) 𝒊𝒔 your marketing! If you’re not producing content, I dare say, you’re not truly marketing! Then there’s the other ½ of the formula: making your 𝚌𝚊𝚕𝚕𝚜. Lots of agents and professionals think content/marketing is somehow an alternative. Nope—wrong! ⛔️ Call (and text) your past clients, sphere of influence contacts, new leads, old leads, and agent/vendor referral-partners. Why? Because this is a relationship business—and it’s hard to have relationships with strangers. Last word: it’s never-ever 𝙼𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐 OR 𝚂𝚊𝚕𝚎𝚜; it’s always-always 𝙼𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐 AND 𝚂𝚊𝚕𝚎𝚜.