You may have heard about Sharran Srivatsaa’s “Deal of the Week” campaign. If not, it’s pretty straightforward: a weekly group message highlighting a prime real estate investment opportunity, sent to a list of recipients.

This savvy campaign can spark interest and motivate potential buyers—plus it showcases your eye for an opportunity. But that’s not all; it’s also versatile. With more price reductions and rising days on the market, consider a “Deal of the Week” variation: the “Drop of the Week.” In this adaptation, you’ll highlight the most impactful price drop of the week.