YouTube is more than just a social media platform; it's a search engine that can help businesses reach high-intent customers.

Unlike social media platforms like Facebook or Instagram, where users browse feeds somewhat aimlessly, YouTube users are purpose-driven. Generally speaking, folks go to YouTube with a specific search query in mind—which means they are actively seeking solutions to their problems.

By creating informative and engaging video content that aligns with what potential buyers and sellers are actively searching for on YouTube, you have the opportunity to capture the attention of those who are already in a high-intent state, and thus, primed to take action.

To make the most of YouTube for your business, consider the following tips:

Create engaging video content that adds value to your target audience—that addresses their problems, goals, and so on. Make sure that your videos are informative, relevant, and visually appealing.
Optimize your video content for search engines. Use relevant keywords in your video titles, descriptions, and tags to ensure that your content is discoverable by your target audience.
Consistency is key. Post videos regularly to keep your audience engaged and interested in your business’s content.

If you’re ready to (massively) level-up your YouTube strategies in 2023, make sure to watch the full video here: https://www.tomferry.com/marketing/ep-54-6-tips-for-youtube-views/

The full training goes in-depth about YouTube’s algorithm, breaks down a couple case-studies of real estate agents and teams crushing-it on YouTube, and shares 6 optimization secrets to dial-in your videos to rank higher in YouTube search.

YouTube’s got a lot to offer in the way of marketing your business… so don’t miss out on the opportunity.