Jason Pantana

View Original

Gen Z’s Top Social Media Platforms (and How It Impacts Brand/Business Marketing)

Jason Pantana
See this content in the original post

Per a Yahoo-conducted survey, Gen Z’s most-used social platforms include:

  • YouTube:  88%

  • Instagram:  76%

  • TikTok:  68%

  • Snapchat:  67%

  • Facebook:  49%

  • Twitter:  47%

Though Gen-Zers aren’t necessarily in-market for buying/selling homes (yet), it’s essential to monitor the trends in terms of which platforms are gaining the most adoption so you can allocate your efforts/energy accordingly.

Candidly, different polls and surveys over the past several years have produced different findings. For instance, some polls have shown YouTube as the top-utilized Gen-Z platform for years. However, per Yahoo’s recent findings, two platforms, in particular, have seen rapid adoption within the Gen-Z demographic over the past year or so:  YouTube and TikTok.

No matter the report, survey, or poll you take into account, a few trends appear to be universal:

A. TikTok’s growth is explosive!

B. YouTube definitely hasn’t peaked.

C. Instagram’s still growing—but in a less-exciting way.

That being said, here are my practical takeaways:

  1. A brand without VIDEO is INVISIBLE. On search engines and social networks alike, video is the cash of currency.

  2. Platforms with robust search 🔎 tools are growing. Evidently, users wanna discover the content most relevant to their interests. Go figure🙄

  3. Platforms with the best content are the most desirable. It’s less about attributes or features of a platform and more about its community of creators. The point being, if the best content creators, in your opinion, are on TikTok or YouTube, for instance, then follow ‘em.