Per a Yahoo-conducted survey, Gen Z’s most-used social platforms include:
YouTube: 88%
Instagram: 76%
TikTok: 68%
Snapchat: 67%
Facebook: 49%
Twitter: 47%
Though Gen-Zers aren’t necessarily in-market for buying/selling homes (yet), it’s essential to monitor the trends in terms of which platforms are gaining the most adoption so you can allocate your efforts/energy accordingly.
Candidly, different polls and surveys over the past several years have produced different findings. For instance, some polls have shown YouTube as the top-utilized Gen-Z platform for years. However, per Yahoo’s recent findings, two platforms, in particular, have seen rapid adoption within the Gen-Z demographic over the past year or so: YouTube and TikTok.
No matter the report, survey, or poll you take into account, a few trends appear to be universal:
A. TikTok’s growth is explosive!
B. YouTube definitely hasn’t peaked.
C. Instagram’s still growing—but in a less-exciting way.
That being said, here are my practical takeaways:
A brand without VIDEO is INVISIBLE. On search engines and social networks alike, video is the cash of currency.
Platforms with robust search 🔎 tools are growing. Evidently, users wanna discover the content most relevant to their interests. Go figure🙄
Platforms with the best content are the most desirable. It’s less about attributes or features of a platform and more about its community of creators. The point being, if the best content creators, in your opinion, are on TikTok or YouTube, for instance, then follow ‘em.