Don't wait for the market to dictate your moves. If you need proof, consider how history's most iconic companies consistently used challenges as catalysts for groundbreaking change.

P&G: Upped ad spend during the Great Depression, solidifying brand loyalty.
Apple: Launched the iPhone amidst the 2007-2008 Great Recession, revolutionizing smartphones.
Amazon: Continued R&D investment during the dot-com bust, leading to the launch of Amazon Prime and AWS.
Tesla: Introduced the Model S during the 2008 financial crisis, setting a new standard for electric vehicles.
Netflix: Shifted to streaming services right before the 2008 recession, disrupting the traditional rental market.

They thrived because they understood that CHANGE CREATES CHANCES. So, what are you waiting for? Be a BIG FISH 🐋 right now and brand like you own the place!