For any established/aspiring YouTuber, the TubeBuddy browser extension is a downright must to optimize and grow your channel. In today’s episode of #MarketingStream, I’m talking with TubeBuddy Creative Director, Andrew Kan -- YouTube SEO and optimization expert.

(⚠️𝗪𝗔𝗥𝗡𝗜𝗡𝗚:  this episode is nonstop with actionable takeaways!)

YouTube is a different type of social platform. In fact, it’s less of a social network and more of a search engine. (No surprise given that it’s owned by Google.)

Now, the trouble with social sites like Facebook or Instagram is that your content is here today, gone tomorrow. To that end, I was recently asked to explain why one should even bother posting to their Stories, for instance, when that content automatically disappears after just 24 hours. Fair question! But based on that, I replied, what’s the benefit of posting any content to your Feeds or otherwise since it’ll only circulate (algorithmically) for maybe 48 to 72 hours once published?

My point isn’t to make you question the efficacy of creating or sharing social content (far from it!); it’s to showcase how YouTube is different.

Imagine publishing a video that amasses hundreds (or thousands) of views month-after-month, only gaining in popularity as time elapses! And, what’s more, consider that for all those views (like clockwork 🕰) a certain percentage of onlookers will inevitably inquire about your business services. Yup—you heard right!

So grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟯.