How to Grow a YouTube Channel (That Attracts Business) with Andrew Kan | Marketing Stream ๐ŸŽ™ 003

For any established/aspiring YouTuber, the TubeBuddy browser extension is a downright must to optimize and grow your channel. In todayโ€™s episode of #MarketingStream, Iโ€™m talking with TubeBuddy Creative Director, Andrew Kan -- YouTube SEO and optimization expert.

(โš ๏ธ๐—ช๐—”๐—ฅ๐—ก๐—œ๐—ก๐—š:  this episode is nonstop with actionable takeaways!)

YouTube is a different type of social platform. In fact, itโ€™s less of a social network and more of a search engine. (No surprise given that itโ€™s owned by Google.)


Now, the trouble with social sites like Facebook or Instagram is that your content is here today, gone tomorrow. To that end, I was recently asked to explain why one should even bother posting to their Stories, for instance, when that content automatically disappears after just 24 hours. Fair question! But based on that, I replied, whatโ€™s the benefit of posting any content to your Feeds or otherwise since itโ€™ll only circulate (algorithmically) for maybe 48 to 72 hours once published?


My point isnโ€™t to make you question the efficacy of creating or sharing social content (far from it!); itโ€™s to showcase how YouTube is different.


Imagine publishing a video that amasses hundreds (or thousands) of views month-after-month, only gaining in popularity as time elapses! And, whatโ€™s more, consider that for all those views (like clockwork ๐Ÿ•ฐ) a certain percentage of onlookers will inevitably inquire about your business services. Yupโ€”you heard right!


So grab your notes ๐Ÿ“‹ and strap in for ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐—ฟ๐—ฒ๐—ฎ๐—บ, ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐Ÿฌ๐Ÿฌ๐Ÿฏ.