For any established/aspiring YouTuber, the TubeBuddy browser extension is a downright must to optimize and grow your channel. In todayโs episode of #MarketingStream, Iโm talking with TubeBuddy Creative Director, Andrew Kan -- YouTube SEO and optimization expert.
(โ ๏ธ๐ช๐๐ฅ๐ก๐๐ก๐: this episode is nonstop with actionable takeaways!)
YouTube is a different type of social platform. In fact, itโs less of a social network and more of a search engine. (No surprise given that itโs owned by Google.)
Now, the trouble with social sites like Facebook or Instagram is that your content is here today, gone tomorrow. To that end, I was recently asked to explain why one should even bother posting to their Stories, for instance, when that content automatically disappears after just 24 hours. Fair question! But based on that, I replied, whatโs the benefit of posting any content to your Feeds or otherwise since itโll only circulate (algorithmically) for maybe 48 to 72 hours once published?
My point isnโt to make you question the efficacy of creating or sharing social content (far from it!); itโs to showcase how YouTube is different.
Imagine publishing a video that amasses hundreds (or thousands) of views month-after-month, only gaining in popularity as time elapses! And, whatโs more, consider that for all those views (like clockwork ๐ฐ) a certain percentage of onlookers will inevitably inquire about your business services. Yupโyou heard right!
So grab your notes ๐ and strap in for ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฒ๐ฎ๐บ, ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ฌ๐ฌ๐ฏ.