You know I’m a major proponent of video marketing. However, it's crucial not to let it distract you from your core business objectives: i.e., listing and selling homes. That’s the work!

Nevertheless, as social media and other digital platforms continue to evolve rapidly, you may feel overwhelmed and pressured to keep up—and, as a result of that—possibly lose sight of the big picture and get stuck in the details.

At the end of the day, video is a tool in your marketing toolbox, not the whole shed — and, when used properly, it’s a real game-changer. Video is a powerful way to begin influencing prospective clients (before they’re even clients!), so that when you make a call or conduct an appointment, the hard work of "earning the business" is already done.

Real estate is a know, like, and trust type of business. And, IMO, video marketing is the ultimate medium to help elicit those types of feelings. It's like a Trojan horse that sneaks into the social feeds of your prospective customers and begins to build your brand and influence them so that when you’re face-to-face or over-the-phone, they’re already a “YES.” Simply put: your video marketing is about getting you more yeses!