What do you sell? đ¨Spoiler Alertđ¨â it isnât homes! What I mean is, thatâs not what consumers, quote-unquote, âbuy from youâ or WHY they hire you. Fundamentally, they hire you for your expertise and the means by which you impart that expertise. The question is, whatâs your expertise and how is it being conveyed?
In todayâs day-and-age, the odds of a customer suddenly reaching out to book an appointment or, better yet, to up and hire you w/o having done some significant online research first is, basically, zero!
Candidly, your brand, for all intents and purposes, is whatever Google says it is. (Mine too!) And Iâm talking about a lot more than just your online reviews; Iâm talking about whatâs on your blog, links to your social platforms, and more.
Ultimately, Googleâs just the messenger; youâre the message!âor, at least, you could be. How? By making more content: blogs, videos, social posts, and more!
IMO: Content is Currency đ´. Metaphorically speaking, the more money you have, the more you can do w/ it (and the more it can do for you). Likewise, the more content you have, the more you can do w/ it (and the more it can do for you).
So⌠Correction: your brand is whatever đŽđ¤đŞđ§ đđ¤đŁđŠđđŁđŠ says it is!