Problem: most of your Instagram followers live in random, faraway places, which undermines the effectiveness of your social media marketing in attracting and procuring LOCAL customersđź“Ť
To find out exactly where the people you're influencing are geographically located, follow these steps:
Open your Instagram app and navigate to your Professional Dashboard, the gray-shaded box underneath the bio section of your profile. Please note that the Professional Dashboard is available only for Professional profiles, not Personal profiles.
Next, tap on "See All" to access your account's insights, where you'll find vital information about your audience.
Look for the sections labeled "Accounts reached" and "Total followers.” Specifically, take a close look at the "Top cities" data, which will reveal the top locations of your followers as well as the accounts you reached.
Those top cities aren’t just random locations; they represent where the people you're influencing reside.
If you're running a local business, that’s crucial intel because social media is becoming less social and less local. That said, you can turn the tide by implementing the following techniques:
Specify your physical whereabouts via the Location tag when you post: e.g. your city or locations in/around it. This’ll help to train the algorithm to recognize that your content is relevant to a specific geographic area.
Research and use local hashtags in your posts. By incorporating popular hashtags related to your city or region, you can increase your visibility among local Instagram users.
Post hyperlocal content that appeals specifically to locals. Share information, events, or stories that only people from your area would find interesting and relatable; effectively force the algorithm to distribute your content to the right audience!
Consider boosting your content to target your town or city. By utilizing Instagram's advertising tools, you can reach a wider local audience and increase your brand's visibility.
If you're leveraging social media for your business, it's essential to ensure that your efforts are finely tuned to attract the right audience in the right locations.