Multichannel Everything

Reminder: multichannel everything

Its never just A, B, or C; Is A, B, and c. Put your brand everywhere!

Science-analogy🔬 time: added strands increase the strength of a rope. Twists and braids improve its durability. In marketing, multiple channels (e.g. social media posts, emails, online ads, et al.) increase the reach of a message. What’s more, like the knitting of a rope, when a message is clear and consistent between its channels, the effect is amplified!

In marketing, the term 𝗺𝘂𝗹𝘁𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 means, quite simply, marketing conducted across various channels. Building on that idea, the term, 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹—a more modern marketing buzzword—refers to marketing conducted 𝒔𝒆𝒂𝒎𝒍𝒆𝒔𝒔𝒍𝒚 across various channels. The difference is the word, 𝒔𝒆𝒂𝒎𝒍𝒆𝒔𝒔. In other words… same message, multiple channels. Put your 𝙗𝙧𝙖𝙣𝙙 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲!