Value: the regard that something is held to deserve; the importance, worth, or usefulness of something.
Today’s marketplace is competitive, complicated, and in desperate need of YOUR competence. And, because of that, it’s no shock, for instance, that we’re seeing downward pressure on agents to reduce their commissions.
Why⁉️ It boils down to 𝘃𝗮𝗹𝘂𝗲 (or, technically, the 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯 of value).
Ask yourself:
🅰️ What are the problems your customers have but don’t want?
🅱️ What are the results your customers want but don’t have?
Your 𝘃𝗮𝗹𝘂𝗲 is at the center—the 𝒆𝒒𝒖𝒊𝒍𝒊𝒃𝒓𝒊𝒖𝒎-𝒑𝒐𝒊𝒏𝒕—of those two questions: ❎ 𝐌𝐀𝐑𝐊𝐒 𝐓𝐇𝐄 𝐒𝐏𝐎𝐓!
⛔️ “You know how…” {PROBLEM}
✅ “Well, what I/we do is…” {PROPOSITION}
🙌” So you can…” {PAYOFF}
Today and every day, be the knowledge-broker
Realtor's Guide to Building Brand Value