#𝗬𝗼𝘂𝘁𝘂𝗯𝗲𝗦𝗵𝗼𝗿𝘁𝘀 (currently beta-testing in India) is YouTube’s short-form video creation tool, similar to 𝙄𝙣𝙨𝙩𝙖𝙜𝙧𝙖𝙢 𝙍𝙚𝙚𝙡𝙨 or 𝙏𝙞𝙠𝙏𝙤𝙠. Simply put, they’re multi-clip, < 60-second, vertical videos designed exclusively for YouTube’s mobile experience (so not desktop). However, because the product is only in beta, there’s no in-app tool to build these vids. So, for the time being — repurpose your IG Reels! All you have to do is add “#Short” to the end of your title when uploading the video to YouTube. YouTube will auto-recognize it as a Short and distribute accordingly. And the view-counts on these are nothing 𝘴𝘩𝘰𝘳𝘵 (see what I did there 😛) of spectacular. Perhaps you’ve noticed YouTube’s mobile Home Feed has added a “shelf” that scrolls right-to-left chalked full of short, vertical videos: #𝗦𝗵𝗼𝗿𝘁𝘀. It could be your next video!

Be advised, there’s no way to customize the thumbnail/cover-image. Also, you can add a section for these “Short videos” to your Channel’s home page via YouTube Studio. Remember, though, it’ll only be viewable on mobile. Last thing: if you use IG music, you’re not going to have an option to save the video to your camera-roll, as that’d be a licensing violation. It needs to be original audio.